False Lights, Shipwrecks and Dark UX: Why Tricking Customers Backfires
Cornish wrecking folklore gave us false lights on dangerous coasts. Modern dark patterns do something similar online — improving a metric while making the experience worse.
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Reading the Sets: What Fistral Beach Taught Me About CRO
Most website optimisation is too reactive. What reading the sets at Fistral can teach you about user intent, useful evidence and changing the right thing.
Feast or Famine: Off-Season Web Strategy for Seasonal Economies
Newquay does not have one trading year. It has seasons. Why the quiet months are the right time to fix the systems that fail when summer gets busy.
What Newquay's Huer's Hut Can Teach Us About Local SEO
Newquay’s Huer’s Hut was built around one simple idea: spot what matters and send a clear signal. Local SEO works much the same way.
Why Your Business Needs a Cornish Granite Foundation
A good-looking website on weak foundations is still a weak website. What Cornwall’s granite buildings can teach us about performance, reliability and sensible web engineering.
Ditching the Tube for Towan: The Minimalist Tech Stack for Solo Founders
You do not need a startup-shaped business to build a profitable independent one. A lean stack, low overhead and direct client relationships are often enough.
If You're Not Publishing, Why Are You Running a CMS?
A six-page site and a publishing operation can look identical on launch day. The useful question is what must happen every week afterwards.