I'm Not Going to Give You What You Want. I'm Going to Give You What You Need.
Good client work starts by treating the requested solution as evidence, then listening hard enough to find the problem underneath.
WRITING
What I’m thinking about while I’m actually making things.
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The Infinite Revision Machine
Iteration should narrow uncertainty. Without agreed criteria, ownership and boundaries, it becomes a machine that produces versions forever.
Useful Is Not the Same as Used
A clever product is only the start: it has to work, earn real use and support a viable reason to keep existing.