Cambodian Diving Group
Brand, website, online booking and SEO for a referral-led diving project.
A recommendation from Cornwall became a booking website for Cambodia.
After seeing my work for Dive Newquay, a dive instructor who had moved to Cambodia recommended me to Cambodian Diving Group. I developed its brand and website around a clear customer journey, online booking and improved search visibility.
The phone call from Cambodia
The introduction came through James, a dive instructor who had worked at Dive Newquay before moving to Cambodia. He had seen the website I built in Newquay and wanted a similar transformation for the company he was now working with.
I remember the unexpected call from a Cambodian mobile number. What followed was a familiar business problem in a very different setting: the company needed a clearer online proposition and a website that could turn interest in diving into a booking.
A clear proposition and a recognisable brand
My work covered the brand and the website. The blue seahorse identity, marine colours and underwater imagery helped introduce the business and the experience it offered.
The website needed to balance that sense of place with practical information. Visitors were exploring a destination as well as a diving company, so the brand, imagery and page structure had to make the offer understandable and easy to navigate.
From discovering the destination to booking a dive
I developed the site around a straightforward customer journey into booking. Information about diving, the location and the boats supported that route, helping customers understand the offer before choosing their next step.
The online booking system and SEO were central to the brief. The aim was to help more prospective customers find the business and give them an easy-to-follow route to book once they arrived.
Work that travelled through a recommendation
The completed project combined the brand proposition, the website, booking functionality and search optimisation. It gave Cambodian Diving Group a more coherent online route from discovery to booking.
The commission also shows the value of the earlier work for Dive Newquay: someone who had seen the result in use recommended me when another business needed similar expertise.
Delivered
Brand development and visual presentation
Website design and development
Online booking system and customer journey
Search engine optimisation
Desktop and mobile presentation
Diving, destination, boat and contact information
WHAT DO YOU
HAVE IN MIND?
A website, a brand, a film — or a problem that needs figuring out first.
Tell me about it →Explore more work →