Dive Newquay
Brand, ecommerce and dive bookings, built around real boat capacities.
A diving website built around real boats, real bookings and changing weather.
I rebranded Dive Newquay and rebuilt its basic Joomla site in WordPress. The new platform brought the physical shop online, sold dive packages, managed capacity-limited bookings and supported paid membership, children’s learning areas, SEO and advertising.
A website the business had outgrown
Dive Newquay’s existing Joomla website was basic, did not present the business with the professionalism it wanted and lacked the functionality it needed. The company had a physical shop, dive courses, boat trips and a club community, all of which needed a more capable online home.
I took on the rebrand and the complete move to WordPress. The project involved working through how the business wanted to present and sell its services, then building the tools to support those decisions.
Dive Newquay — promotional film
Original silent promotional film. No audio track is present in the source.
Bringing the shop and dive packages online
The products from the physical shop were brought into a full ecommerce system. Customers could browse and buy equipment through the website, extending the retail offer beyond a visit to the shop.
I also worked with the client to shape its dive packages: what would be offered and how customers would buy it. I then built the online journey so people could book a package, pay and reserve their days through the site.
Bookings that respected boat capacity
Dive places were limited by the boat being used, with capacity of eight or twelve people for the trips described in the brief. The calendar and booking system showed the trips and participation information, allowed bookings where space remained and closed a trip to further bookings once it was full.
That constraint mattered to the design of the system. The website needed to represent the availability of an actual activity with a fixed number of places, rather than simply offer an unrestricted product for sale.
Planning for the weather and the wider club
Weather could prevent a dive from going ahead. The site therefore supported postponing and rescheduling activities as part of the booking setup. Handling those changes was part of the original business requirement.
The build also included paid Dive Newquay Club membership. Its children’s club had parent and child sections with learning material, adding another set of users and content needs to the platform. Memberships, calendars and integrations were considered alongside the shop and booking functions.
A rebrand supported by search and advertising
The refreshed identity carried through the WordPress website and the wider presentation of the business. Advanced SEO, Google AdWords and Facebook advertising formed part of the delivery, alongside graphic design, social setup, analytics and promotional video work.
The website gave those marketing activities a useful destination: people could explore the offer, check activities, reserve a place, purchase equipment or join the club.
A broader commercial role for the website
The rebuild gave Dive Newquay a more professional presentation and the functionality to handle a large part of its offer online. The client received it positively, and the site helped bring in new clients.
For me, the strength of this project is the connection between the details. Shop products, dive packages, boat capacity, weather changes and membership all had to work within one customer experience. This was a separate company and commission from Plymouth and Teign Diving Centres.
Delivered
Rebrand and full Joomla-to-WordPress rebuild
Ecommerce catalogue for the physical shop’s products
Collaborative planning and online sale of dive packages
Bookings, payment and date reservations
Calendars with boat-specific capacity limits
Support for postponed and rescheduled dives
Paid club membership and parent/child learning areas
Website, calendar and social integrations
Advanced SEO, Google AdWords, Facebook advertising and promotional production
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