Skin by Schaen
A Joomla shop and booking website, supported by SEO and Google AdWords setup.
From a one-page presence to product sales and direct online bookings.
I designed and developed a Joomla ecommerce website for Skin by Schaen, expanding its basic one-page site into a platform for online product sales and bookings. SEO and Google AdWords setup supported the new site, while direct bookings reduced the need to follow up through calls and emails.
A basic website with a bigger job to do
Skin by Schaen had a very basic one-page website and needed an ecommerce site. The business wanted customers to be able to buy products and make bookings online, with a fuller presentation of its services and expertise.
The project brought two kinds of customer activity together: choosing a product and arranging a booking. Both needed a clearer online route than the existing website could provide.
A complete ecommerce and booking website
I designed and developed the Joomla website with product sales, online booking and content management. The structure gave visitors routes into products, service information and the background of the practice.
The turquoise visual treatment and skincare imagery provided a consistent presentation across that content. The business could maintain its product information, while visitors could take the next step directly through the website.
Search and campaign readiness
I carried out search engine optimisation and set the site up for Google AdWords. The aim was to give the business a discoverable website that could support advertising as well as handle the bookings and purchases arising from it.
A simpler route for the customer and the business
Bookings could come directly through the website, reducing the need for the business to chase enquiries through phone calls and emails. The site became a working route into the service as well as a place to sell its products.
The result illustrates how design, ecommerce and booking functionality can support the same business need: making it easier for customers to act and easier for the team to manage the response.
Delivered
Website design and Joomla development
Ecommerce for product sales
Online booking functionality
Product and service information structure
Client-managed product content
Search engine optimisation
Google AdWords setup
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