MuslimFace
Consultancy, business development, marketing, presentation and video for a Dubai-founded social networking platform.
Connecting a platform's purpose with its audience.
Starting with the business
MuslimFace was founded in Dubai as a social networking platform for Muslim communities around the world. I was initially approached in a consultancy role, which developed into broader work supporting the business in the UK and internationally.
The work centred on explaining the platform, promoting it to its audience and supporting its ambitions to attract users and advertisers.
MuslimFace — promotional film
Tim Lord — MuslimFace presentation at Startup Turkey
Turning the strategy into communication
My contribution spanned business development, marketing strategy and presentation, alongside video production, editing and voiceover. That meant working on the way the business described itself as well as producing material to communicate it.
The project includes the MuslimFace promotional film and my Startup Turkey presentation, bringing together product explanation and speaking to an audience in person.
Across strategy and delivery
This is the consultancy side of my work in practice: getting involved with a business, understanding what it is trying to achieve and helping turn that into clear communication. The films and presentation sit alongside the strategic work as practical examples of delivery.
WHAT DO YOU
HAVE IN MIND?
A website, a brand, a film — or a problem that needs figuring out first.
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