Carbonflo
A WordPress ecommerce website and explanatory film bringing a specialist product's presentation and purchasing journey together.
A clearer product story, with a route to buy.
Beginning with a conversation
I first met Carbonflo founder Andrew Knott at a business networking event, where he was presenting the product. The company already had a website, but it was attracting limited attention. Andrew commissioned me to develop a new website and promotional material to give the business a clearer introduction.
Carbonflo — product explainer
Original client promotional film; product claims are the client's marketing, not independently verified results.
Explaining the offer and supporting the sale
I designed and developed a WordPress ecommerce website and produced an explanatory film. The work included graphic design, copywriting, scripting, voiceover, video and audio production, and SEO.
The film introduced the product and its proposition, while the website gave visitors a place to explore the information and make a purchase. Using WordPress also gave Andrew a manageable foundation for updating the site as the business developed.
One connected piece of work
The project brought the product story and the buying journey into the same digital presence. It shows how website development, writing and production can work together to give a specialist business a clearer way to present its offer.
WHAT DO YOU
HAVE IN MIND?
A website, a brand, a film — or a problem that needs figuring out first.
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